EDEN ROAD

strategic brand design 

AN INTRODUCTION

Eden Road aspire to be a game changer in the sexual and intimacy product industry by creating a space that makes the purchasing of sex toys an intimate and unintimidating experience. They think that sexual pleasure should be explored by everyone – regardless of age, background or experience.

A STRATEGIC APPROACH

For Eden Road’s brand design, we wanted it to feel elevated and luxurious, whilst also showing aspects that root the design in nature. It was also important that the brand design felt feminine and romantic - whilst also feeling inclusive. The use of empowering, inclusive and intimate imagery is a huge part of how we can position this brand and appeal to the target audience.