CHOOSING THE RIGHT DESIGNER...
Hiring a designer to rebrand your business and create your dream branding is a huge decision to make – it’s a big investment for your business and a decision that you should take time over.
It is also a hugely personal decision and personality plays a big part. You are both going to be working closely on your branding over a period of weeks so you need to be able to get along, to feel comfortable discussing your ideas and feel happy and confident in your decision to hire them.
This is the main reason why I book an introductory call in with all potential clients. It's the perfect chance to get to know one another as well as learn more about the business and how I can help. The decision making also works both ways. As a designer, I want to have that connection with my client where I understand exactly what they need and know that I am able to create this through their vision.
my design style
In terms of my design style, I focus on the strategy behind your brand. We spend the initial part of the process really working out who your ideal client is – what are their likes/dislikes, problems they face and what they're looking for from you. Once we have that nailed, we can then start working out exactly how your brand needs to look and feel in order to appeal directly to those people.
creating with intention
I create brands with intention – every element of your brand design will be selected for a specific reason and purpose. Nothing is there just to look pretty or fill space. Creating brands strategically and intentionally helps to ensure that the end result is a true representation of your business; appeals directly to your ideal client and fills you with the confidence you need to reach the next level of growth in your business.
Creating a brand for a client is an incredible process and one that I am so grateful and privileged to be a part of. I get to come along on part of your business journey and it makes me so proud to see our work out in the wild and achieving the results you've dreamed of. So, to any potential clients, thank you in advance and I can't wait to get started!