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Octarine Design

hi there,

I'm Cire (pronounced Kiri), a brand, packaging and website designer based in Cornwall. Thanks for stopping by.  Now sit back, grab a cuppa and enjoy browsing...



A FREE workbook providing an introduction into the fundamentals of brand strategy, helping you gain clarity, understanding and direction for your business.


Are you looking to transform your brand in 2023? If so, I'd love to help. Book in your discovery call today and, together, we can create a brand that sets you apart from the rest.


One of the many adaptions I have had to make as a working mum is the actual time I can spend working each day. I now fit time at my desk around naps, feeding and entertaining my baby. Whilst it is a different way of working than I am used to, there is something to be said for only working for short periods at a time. As I know my time is limited I tend to be more focussed on the task in hand instead of procrastinating (endless scrolling...) However, this new working day invariably means that I do not get as much done as I would like so I tend to now work everyday to make up the time. I thought this schedule was working well until one day recently where I decided to not do any work or even look at my computer and I spent the majority of the day feeling really guilty.

This is quite simply ridiculous. We should not feel guilty for taking a break. Having a good work life balance was one of the main reasons why I wanted to become freelance and run my own business in the first place and I'm sure that is the same for the majority of people who go down this path. Taking time away from your desk is crucial for your health and also the health of your business. Sometimes, we need that time away to gain some clarity or to reinvigorate ourselves for the coming weeks. Or sometimes, you just want to sit on the sofa, watching films with your family and not think about your business at all. That is also okay.

However, I see constant pressure online about how we should always be hustling, diaries full each week, constantly on the go to have a successful business. This is simply not sustainable or achievable. Yes, there will always be something else you could be doing, another job that you could tick off that never ending list to keep improving your business but remembering to take some time for yourself is just as important, if not more so.

I think I am always going to struggle slightly with the thought that I am not doing enough but I also need to remind myself of why I started this in the first place. As much as I enjoy my work and am proud of my business, I am so happy to have my little family around me as a constant reminder that there is so much more to life than work.

Now taking on client projects from March 2023. Together, let's transform your brand. Book your discovery call now.