My strategic brand design process





introductory call

After you have filled out a booking enquiry form, I will be in touch for us to arrange an introductory call where I can find out more about you; your business and what you're looking to achieve. This is also the perfect time for you to ask me any questions you have about what to expect. After this call, I will send you over a custom project proposal, detailing exactly what's included as well as pricing and timelines.


exploration tasks

Once the deposit invoice has been paid and client agreement has been signed, you will officially be an Octarine Design client and will have access to your Project Hub! Here you will find a range of exploration tasks including Identifying Your Brand, Your Target Audience as well as a selection of Pinterest boards for you to create detailing colours, textures and imagery that you feel represents your brand.


brand strategy workshop

Once these tasks have been completed, we will arrange our Brand Strategy Workshop. This will be a two - three hour call, held over Zoom (or in person, if you're based in Cornwall.) In this call we will take a deep dive into all aspects of strategy for your brand, including your business vision and goals as well as understanding exactly who your ideal customers are. If you want to find out more about exactly what we go through during the Brand Strategy Workshop, please check out this blog post where I detail each element of the process. After the workshop is complete, I will create your Brand Strategy Book - this will be the complete guide on all the strategy and meaning behind your brand, including everything we have discussed during the workshop.


initial concepts

Now it's time for me to start getting creative and drawing up two different versions of initial concepts for your branding. These will both include a colour scheme, typography selection, primary and secondary logo, submark and brand pattern. These designs will all be rooted around the strategy that we came up with in our workshop. Designs that have been created specifically to appeal to your ideal customer.


concept refinement & delivery

After you have provided feedback about which concept direction you would like to take, I will get to work refining all the details, making changes you have requested and creating the final version of your brand design. When complete, I will send you across all of your brand files in the correct format for digital and print. I will also send you over a set of brand guidelines that contain all of the information you need to be able to use your brand successfully moving forward. These guidelines and your Brand Strategy Book will be used together so you can ensure that, moving forward, every aspect of your marketing and your business will be perfectly on-brand.

If you are looking to take the next step and invest in a strategic brand design that will inspire confidence in you and your dream clients, then please head to my contact page to download my packages and pricing guide or get in touch to book in our (no obligation) introductory call.


I can't wait to speak with you and look forward to creating your dream brand!