Sustainably Me is a business that helps people live a more sustainable life by re-establishing their connection to the environment and providing an understanding of the huge impacts that small changes can make.
A STRATEGIC APPROACH
Our goal for the brand design was to create something that represented the ideas of positivity and empowerment whilst feeling rooted in nature. We created a bold colour palette of warm and muted tones with pops of colour that highlight the creative aspect of the brand, whilst also feeling organic and connected to nature.
INTENTIONAL BRAND DESIGN
As part of the brand strategy for Sustainably Me, we knew that we wanted to stand out from the crowd with a brand that was more vibrant and positive, as opposed to the the neutral, minimal approach that is quite commonly seen in sustainable brands. Every element of this brand, from the bold and fun colour palette, to the rounded edges on the logo font and simplistic botanical touches, as well as the creative organic shapes and simplistic graphics, are created to help reaffirm that feeling of positivity and empowerment - whilst feeling organic and rooted in nature.
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