THE WANDERLUST COLLECTIVE
strategic brand & website design
The Wanderlust Collective is a personal project I created for a company that specialise in providing community, adventure and events for solo female travellers. The Wanderlust Collective is a place where these women can find and engage with their community, plan their next trip and be inspired and informed by regular events such as online webinars, film festivals and Q&A sessions.
A STRATEGIC APPROACH
Although this brand needed to appeal directly to women, I didn't want the branding to feel too 'feminine'. The target audience for this brand is women who crave adventure, challenges and the unknown and who love to travel alone, enjoying the opportunities that provides.
INTENTIONAL BRAND DESIGN
The earthy and bold tones of the colour palette, as well as the mountain range graphics and scrapbook style layout of the website were all specifically designed to appeal to the adventurous solo traveller. My idea for The Wanderlust Collective was that it is a business that is doing things differently and shaking up the travel industry, so it was important that their brand and website design really stood out and made the viewer stop and engage.