THE WANDERLUST COLLECTIVE
brand design | website design
The Wanderlust Collective is a personal project I created for a fictional company that specialise in providing community, adventure and events for solo female travellers. Although this brand needed to appeal directly to women, I didn't want the branding to feel too 'feminine'. The target audience for this brand is women who crave adventure, challenges and the unknown and who love to travel alone, enjoying the opportunities that provides.
The Wanderlust Collective is a place where these women can find and engage with their community, plan their next trip and be inspired and informed by regular events such as online webinars, film festivals and Q&A sessions.