BECCA WILLIAMS

strategic brand design | website design | brand & product photography

AN INTRODUCTION

Becca Williams is a jeweller and goldsmith based out of Penryn in Cornwall. Her business is now in a position where she wants to be more selective about the type of commissions she takes on, and wants her brand to appeal to customers who share her values; appreciate Becca’s unique style and aspire to have a statement piece designed by Becca which they can treasure and pass down as future heirlooms.

A STRATEGIC APPROACH

For Becca's brand design, we wanted it to have an elevated and high quality feel, whilst also feeling organic and natural. Imperfect lines and playing around with lettering position help to reaffirm the fluidity of her design style and emphasise the freedom Becca's customers have to make their own decisions without the need to conform to traditional ideals.

INTENTIONAL BRAND DESIGN

We were very keen to incorporate the themes of heritage and tradition that are such a important part of this industry. But we also wanted to balance this with Becca's unique style. The submark is formed from each of the letters of Becca's name as well as including stylised versions of the alchemic symbols for gold, silver and fire - some of the key components in jewellery making. All these details come together to create a striking, unique and truly meaningful mark.

before working with Octarine Design...

I felt that my branding and website no longer reflected the work I was doing but I didn't know what to do about that. I was lost on where to start and short on time to research a DIY option. I was hoping to achieve a more personal, modern appearance and feel that reflects how I've evolved in the past. A website that was built with intention, instead of the organic, slightly meandering one I was using.

after working with Octarine Design...

I'm really happy with the project. I feel like I've achieved what I was hoping for and so much more. It felt that you really took the time to understand my business while still challenging me with new ideas, alternative approaches and solid reasons behind your choices. You've given me something that I'm proud and excited to share.