Who's it for?

This package is perfect if you are just starting out with your business and don't have any current branding in place. You may have some great ideas, but need help turning them into a reality.

This is also a great package for anyone who is looking for a complete brand refresh. Maybe you have decided to take your business in a different direction and want to maximise this change, or maybe you feel that your current branding isn't working for you and want to overhaul your look.

Incorporating all facets of my design services, The Complete Start Up Package will set you up with everything you need to begin attracting your ideal customers. 

Keep scrolling
mockup of desktop monitor, tablet and phone showing website design
mockup of tablet showing graphic design brochure with business cards
mockup of tablet with website on screen
What does it include?


  • Domain connection and website created using Wix

  • Design of a five page, fully mobile responsive, secure website (e-commerce and blog included, if required)

  • Completion of comprehensive initial SEO plan 

  • Connection to Google

  • 50% off the price of your Wix premium package for the first year


  • Mood board creation

  • Logo design including two variations as well as sub marks and brand pattern (if required) 

  • Typography and colour palette selection

  • Brand guidelines

  • All files supplied for web and print


  • Business card design

  • Design of two other pieces of marketing collateral eg. promotional flyer, postcards

  • Three social media templates


  • One two hour photography shoot, including selection of fully edited final images

What's not included?
  • Purchase of domain name or business email

  • Purchase of Wix premium package or additional apps

  • Marketing collateral printing

  • Mileage costs for photography shoot



After you have filled out a booking enquiry form, I will be in touch for us to arrange an introductory call where I can find out more about you; your business and what you're looking to achieve. This is also the perfect time for you to ask me any questions you have about what to expect. After this call, I will send you the contract to sign and an invoice for a 25% deposit (the remaining amount will be payable upon completion.)


Once the deposit has been paid, I will send you a research document for you to complete to give me a more thorough idea of how you envisage your completed brand design. This will include information about your ideal customer, the purpose of your website as well as any images, content or design that you have been inspired by. It is beneficial, but not essential, if you are also able to provide the copy for the site at this point.


After receiving your ideas and vision for your brand, I will create a mood board detailing elements that I think will work well for you. If you are happy with the direction I am heading, I will get creating and selecting the various elements of your brand - colour palette, logo design(s), submark(s), typography, pattern(s). Once I have completed the initial concepts, I will send this across to you for your approval. This process can go back and forth until you are completely happy with the final result. Once complete, I will send you all the files suitable for web and print as well as your brand guideline document.


We will also work out what sort of imagery you would like me to capture - it could be anything from head shots to your product creation process - and book a date in for your photoshoot. The photoshoot will last two hours and you will be sent a large selection of edited images. 


Once you are perfectly happy with your brand design, I will get started working on your website. I will pay the initial fee for your Wix premium package (including the 50% discount for your first year). This fee will be added on to your final invoice. I will require the content/copy you want included on the site at this point. By this stage of the process, I will have a great idea of what you are looking for from your site which will enable me to create a first draft. Once I have completed this, I will send you an invite so you can view the site. If you haven't already, you will be asked to create an account on Wix at this point. You can leave comments on the site for me detailing any changes you would like made. Again, this process can go back and forth until you are completely happy.


Once the website has also been completed, I will connect your domain, publish the site, connect it to Google and complete the initial SEO plan. I will then pass ownership of the site across to you but keep myself on as an admin so I can make any changes you require in the future.


We can then arrange a video call where I can show you how to maintain your website and perform small changes and additions. I will also send you a PDF user guide created specifically for your site. I am always available to answer questions you may have, or to offer guidance on changes you would like to make!


The final step of this package is for me to create your business card design, additional marketing collateral and social posts. The finished files will be sent across to you in the appropriate format (either digital or for print). 



Looking to create your dream brand in 2021? Please check out my packages to see how I can help.

Subscribe to The Freelance Mama

Sign up to The Freelance Mama to receive monthly updates documenting my experiences running a business alongside being a parent, as well as design inspiration and advice for small businesses and freelancers.

© 2021 by Octarine Design | Terms and Conditions | Privacy and Cookies Policy